What is the ogy of this shakespeare page?

There is no real ogy here, aside from the rose comment. The Montegues and the Capulets are sworn enemies, so everyone in those families are supposed to hate each other. Here, Juliet has fallen for Romeo, a Montegue, when she herself is a Capulet. She is asking him to refuse his family name so they can be together, and explaining that a name is just that - a name and nothing else. It doesn't make up who you are.